Somewhere Between Twitter & Facebook

Ah, the microblog. To most people who know what this is, Twitter is probably the first thing that comes to mind. Limited to only 140 characters, content is short and sweet.

But that’s not the only microblog that exists! What about Tumblr?

When I think of Tumblr, I think of funny pictures and gifs that “normal” people post themselves or re-blog from someone else. I never thought that a magazine would take advantage of this!

But unlike your website and blog, your Tumblr page is more about communicating with your target audiences and less about broadcasting to them. Somewhere between your Facebook and Twitter pages, Tumblr brings your brand’s reputation, products and services to the public arena, creating chatter that goes on every day in homes or around the office water coolers.”

Today, Tumblr boasts 300 million monthly unique visitors. This is an extremely large number, and when thinking about places to advertise or promote your brand, I don’t know why someone would glance past this gold mine of a microblog.

Here are 5 magazines that use Tumblr to their advantage.

1. Vogue

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2. The New Yorker

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3. GQ Magazine

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4. Newsweek

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5. Entertainment Weekly

Screen Shot 2014-04-10 at 10.25.10 AMWith readers able to re-blog content very easily, this platform is similar to many other social media outlets. But why not use Tumblr to promote your content (as well as external content) and share images not seen in the print editions?

You may be thinking…wait a hot second, if my brand has a Twitter, Pinterest, Instagram, Facebook, AND Tumblr, is that too much? Well, yes, there is quite a lot of social media going on there, but as long as there is a method to your madness—I say go for it!