Resources

Somewhere Between Twitter & Facebook

Caddy, Becca. “The Top Ten Magazine and Newspaper Tumblr Blogs.” Shiny Shiny. Shiny Digital, 22 Aug. 2011. Web. 17 Apr. 2014.

Davis, Noah. “Magazine Editors Are 100% Sure Tumblrs Are Driving Subscriptions, But They Can’t Prove It.” Business Insider. Business Insider, Inc, 25 May 2011. Web. 17 Apr. 2014.

“Making Tumblr Part of Your Social Marketing Strategy.” Blue Fountain Media. N.p., 6 May 2014. Web. 17 Apr. 2014.

Smitha, Nate. “Should Tumblr Be A Part of Your Social Strategy?” Simply Measured. Simply Measured, Inc., 29 Aug. 2013. Web. 17 Apr. 2014.

Why Featuring “Real” Individuals Is Key

Buck, Stephanie. “Michelle Phan: Behind the Makeup of YouTube’s Fairy Godmother.” Mashable. N.p., 23 Aug. 2013. Web. 17 Apr. 2014.

“Why Magazines.” Bauer Media Group. PPA, n.d. Web. 16 Apr. 2014.

Why Voice is Important

Indvik, Lauren. “How 5 Top Brands Crafted Their Social Media Voices.” Mashable. Mashable, Inc., 21 Nov. 2011. Web.

Sivek, Susan. “How Magazines Use Social Media to Boost Pass-Along, Build Voice.” PBS. PBS, 16 Mar. 2010. Web.

How National Geographic Improved Following INSTA-ntly

Bazilian, Emma. “Study: Millennials Engage With Magazines Via Social Media, but They Want Something Out of It.” AdWeek. AdWeek, 23 Aug. 2012. Web.

Harris, Rebecca. “Social Media Contests: A Winning Tactic?” Marketing Magazine. Rogers Publishing Limited, 7 Jan. 2014. Web.

Miltenberg, Bill. “2013 Social Media Icon Awards: Instagram: Best Contest.” PR News. Access Intelligence, LLC, 17 Apr. 2013. Web.

McGinn, Florence, and Joseph McGinn. “Submit on Instagram to National Geographic Channels’ Photo Contest.” Examiner.com. AXS Digital Group LLC, 6 June 2012. Web.

Why Magazines Should be Using Vine

O’Reilly, Quinton. “15 Brands to Emulate on Twitter’s Vine App.” PR Daily News. Ragan Communications, 26 Feb. 2013. Web.

Ralph, Jaclyn. “5 Ways to Use Vine for Social Media Marketing.” Sprout Content. Sprout Content, n.d. Web.

Howen, Allison. “4+ Ways to Engage with Twitter’s Vine Videos.” Website Magazine. N.p., 25 Jan. 2013. Web.

Coffey, Matt. “How Your Company Should Use Vine.” Social Media Today. Social Media Today LLC, 27 June 2013. Web.

#IAMPORTER: How Net-A-Porter Listened, Learned, & Launched

Wiseman, Eva. “One-click Wonder: The Rise of Net-a-porter.” The Observer. Guardian News and Media, 11 July 2010. Web. 10 Apr. 2014.

Karizma, Nikita. “Porter Magazine by Net-a-Porter.” Nikita Karizma. N.p., n.d. Web.

Brinkley, Christina. “Net-A-Porter Launches Magazine.” The Wall Street Journal. Dow Jones & Company, 4 Feb. 2014. Web.

Jones, Sarah. “Net-A-Porter Creates Buzz for Porter Magazine with Photo-sharing App.” Luxury Daily. Napean LLC, 31 Jan. 2014. Web.

Breslin, Yale. “Net-a-Porter’s Founder Natalie Massenet Speaks On The Launch of “PORTER” Magazine.” Life+Times. Life+Times, 12 Feb. 2014.

“Net-A-Porter at LSE: The Role of Social Media in ECommerce.” LSE Students’ Union Tumblr. N.p., n.d. Web.

Understanding Audience: How Better Homes and Gardens Did It
Gesenhues, Amy. “How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens.” Marketing Land. Third Door Media, 31 May 2013.

Mickey, Bill. “Better Homes and Gardens Goes Big With Pinterest.” FolioMag.com. Access Intelligence, 8 Mar. 2012.

“Better Homes and Gardens Announces Winners of Its First Pin & Win Contest on Pinterest.” Publishing Executive. NAPCO, 15 June 2012. Web. 19 Feb. 2014.

Who? You! Seventeen plans to take over YouTube
“Hearst, AwesomenessTV to Launch YouTube Effort for Seventeen.” AdWeek. N.p., 16 Oct. 2013.

Orlando, Dan. “Hearst’s Seventeen Magazine Starting New Wave of Programming on YouTube.” New York Business Journal. American City Business Journals, 17 Oct. 2013.

Spangler, Todd. “Hearst to Relaunch Seventeen Mag YouTube Channel with AwesomenessTV.” Variety. Variety Media, LLC, 15 Oct. 2013.

Why do magazines NEED social media?

Carr, David. “Wondering How Far Magazines Must Fall.” The New York Times. The New York Times, 12 Aug. 2012.

“MPA Releases Benchmark Social Media Study.” The Association of Magazine Media. MPA, n.d.

Bredholt, Rebecca. “Magazines Use Social Media.” InVocus Media Blog. N.p., 15 July 2011.

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“About” page photo credit: Candice Heath

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