Reason #1: Everything is becoming digital.
In a decade where some kids don’t know how to use a library catalog, it’s hard to say that magazines aren’t fading away. Issue after issue, print magazines are fighting for the public’s attention. What some magazines don’t understand is that social media is just what they need to keep them alive. Social media has the potential to enhance what we read in magazines.
A recent study by the MPA and GfK MRI shows that millennials (age 18-34) are, in fact, utilizing social media to connect with their favorite publications. However, most people follow their favorite magazines on social media to try to gain something for themselves. Coupon codes, promotions, or giveaways on social media platforms are just some examples of the many ways magazines can grasp the public’s attention.
Reason #2: We live an “on-the-go” lifestyle. Print magazines are not.
I hardly ever have time to sit down and read a tangible magazine. I would probably say that the only time I will read one is when I am sitting in a doctor’s office or on a plane. So, if magazines have an online magazine presence (web address, Twitter, Facebook, Instagram, etc.) in addition to a print one, they have a greater chance of reaching their audience. Linking articles in tweets or Facebook posts is a much more user-friendly way to share content these days. This virtual sharing of information also allows content to become “viral”—something that can be seen as good or bad, depending on how you look at it.
Also, some people may not have time to read the physical magazine, but they do have time to read the magazine’s tweets or Facebook posts while they are on the go.
There are billions and billions of Facebook “shares” and retweets of magazine content each month that contribute to the magazine industry’s success overall. Interactivity is key on social media platforms. Plain print magazines don’t allow for much commentary and interaction…but add a comment function on a Facebook page, and BAM! suddenly people are switching out their magazine for an iPad.
Social media is more powerful than we can ever imagine, and those magazines that haven’t hopped on the bandwagon yet, should be ready to immediately.